Mixpanel is the leading product analytics platform for SaaS companies and mobile apps. Unlike Google Analytics, Mixpanel tracks user-level behaviour — see what specific users do, segment by cohort, analyse retention curves, and measure feature adoption. Free plan: up to 20 million monthly events. Used by Airbnb, Spotify, and thousands of SaaS companies.
Pros
- User-level tracking | Excellent retention analysis | Cohort analysis | Generous free tier | Real-time data | Strong funnels
Cons
- Requires developer setup | Learning curve | Can get expensive at scale | Overkill for simple websites | Integration complexity
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